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104 年度歷屆試題

stores can offer things that are difficult to ship, or provide goods to buyers more quickly
than online stores. Experts say that traditional stores offer the unique social experiences and

personal interactions that most people enjoy. A lot of emotions can occur in the final buying
decision. Oftentimes, you need that last sense of “Wow, this is exactly what I want!” before
you’re ready to pay, and you can’t always get that online.

36. Why do traditional stores seek new ways to keep their customers?
(A) They don’t know how to shop electronically.

(B) They want to be part of the E-commerce trend.
(C) They are worried about the growing amount of online sales.
(D) The market researchers tell them to do so.

37. According to the first paragraph, which of the following is NOT true?
(A) Nowadays, people are buying more products through the Internet.

(B) Taiwan has the second largest number of online shoppers in the world.
(C) E-commerce is gradually replacing traditional stores.
(D) E-commerce produces fifty-three percent of global earnings.

38. What is the advantage of traditional stores?
(A) Buyers can feel the material and try on before purchasing.
(B) Buyers receive shipments more quickly than online shopping.

(C) Buyers can choose any time to get on the Web and shop.
(D) Buyers can compare prices from different online vendors.

39. Compared with online shopping, traditional stores can offer
(A) consumer reviews quickly.

(B) more variety of goods to choose from.
(C) instant personal services.
(D) shopping at any time of the day or night.

40. What can be inferred from the conclusion?
(A) Consumers make their final buying decision based on economic trends.
(B) With traditional shopping, customers are more emotionally involved in making

the final buying decision.
(C) Saving money is the first priority when buyers make the final decision.

(D) Since people enjoy the unique social experiences offered by traditional stores,
traditional shopping will dominate the future market.

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