Page 144 - eFC20410_行銷實務(下)_課本PDF

2. 從業時間與頻率

ਪᕚ 3 ፯ධ ϵʱˢĈ Ⴍ׼

1 ϋ˸ɨ 6%
੽ԫဝุவБ 1 ϋЇ 5 ϋ 27% ͟Ϥ̙ٝd͉޼ӺஞਪՑٙဝ͏ɽ௅ʱ੽
ɽߒεڗࣛ ԫဝุ 11 ϋ˸ɪdᗴจᘱו࢕ุ͵א݊
ගk 6 ϋЇ 10 ϋ 12% อ̋ɝဝุவБٙϋჀɛԨʔεf
11 ϋ˸ɪ 55%

ਪᕚ 4 ፯ධ ϵʱˢĈ Ⴍ׼

ӊཞɓࡈ˜ 68%

ӊཞɧࡈ˜ 28%
ሗਪઆ̻ѩཞ
εɮ̈ऎɓ ӊཞ̒ϋ 0% ɽ௅ʱաஞٙဝ͏ӊཞɓࡈ˜ఱึ̈ऎ
ϣk ٫֢εf
ӊཞɓϋ 0%

ೌ̈ऎ 4%

3. 對漁港轉型的態度

ਪᕚ 5 ፯ධ ϵʱˢĈ Ⴍ׼

આ݊щ˕ܵဝ ˕ܵ 76%
ಥᔷۨk ʔ˕ܵ 24% ˕ܵဝಥᔷۨٙဝ͏৷༺̒ᅰf

ਪᕚ 6 ፯ධ ϵʱˢĈ Ⴍ׼
іˏһεᚥ܄ 50%

͛࿒ڭԃ 48%
މʡჿᗴจ˕ ͟ᅰኽᜑͪdᗴจ˕ܵဝุᔷۨٙ
ܵ ဝุ ᔷ ۨk ೯࢝ᝈΈ 36% ဝ͏݊Ϊމঐіˏһεᚥ܄e͛࿒
€ ̙ል ፯d ௰ ᄣ̋ϗɝ 46% ڭԃʿᄣ̋ϗɝf
εɧධ
ପุٝᗆપᄿ 19%
ପุෂו 33%

ਪᕚ 7 ፯ධ ϵʱˢĈ Ⴍ׼

༟ږʔԑ 54%

ᙂ੻Ⴧʔ̙ʿ 36%
މʡჿˀ࿁ဝ
ุᔷۨk€̙ ᐑྤϩݑᘌࠠ 52% ˀ࿁ဝุᔷۨٙဝ͏εᅰ݊Ϊމ༟
ል ፯d௰ ε ɧ ˏᚤ຅ή͛ݺᐑྤ 30% ږʔԑʿᐑྤϩݑਪᕚf
ධ
ܝ˾ೌจᗴෂו 31%

ॹ˶ဝุᔷۨ޴ᗫٝᗆ 30%

136 行銷實務 ( 下 )