Page 145 - eFC20410_行銷實務(下)_課本PDF
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ਪᕚ 8 ፯ධ ϵʱˢĈ Ⴍ
ִ݁ʔࠠൖဝุ 51%
ִ݁ೌߧɢપᄿ 42%
આႩމဝุೌ ִ݁൬пʔԑ 28% ဝ͏Ⴉމဝุೌجᔷۨʿ೯࢝ϓ̌
جᔷۨʿ೯࢝ ٙۃՇ৷dே݊ၾִ݁Ϟᗫdεᅰ
ϓ ̌ٙ ࡡ Ϊk ဝึೌጐЪމ 40% ɛᙂဝุೌجᔷۨၾִ݁ʔࠠൖ
̙ል ፯d ௰ ဝ͏͉Ԓจᗴʔɽ 24% ˸ʿӚϞߧɢપᄿϞᗫᑌf
εɧධ
ဝ͏ೌᔷۨІҢྌ 23%
ဝ͏ʔᗴจڽࠬᎈ 23%
ਪᕚ 9 ፯ධ ϵʱˢĈ Ⴍ
ೌᔷۨٙІҢྌ 52%
̙ᓥ᙮ဝ͏ ဝุೌجᔷۨʿ೯࢝ϓ̌ٙࡡΪ̙
ٙਪᕚ̙ ͉Ԓจᗴʔɽ 51% ᓥ᙮ဝ͏͉ԒٙࡡΪܼ̍ೌᔷۨ
ል ፯d௰ ε ɧ ʔᗴจڽࠬᎈ 26% ٙІҢྌeဝ͏͉Ԓจᗴʔɽf
ධ
Չ˼ 0%
ਪᕚ 10 ፯ධ ϵʱˢĈ Ⴍ
આ݊щಀϞཀ ݊ 68% ᅰኽᜑͪಀϞྒྷ༊ҳɝᔷۨٙա
ҳɝᔷۨʘׂ ஞ٫Ϟ 68ĈdӚϞྒྷ༊ҳɝᔷۨٙ
᎘k щ 32% Ϟ 32Ĉfεᅰաஞဝ͏Ϟྒྷ༊ཀဝ
ุᔷۨf
Chapter 9 市場調查與行銷資訊 137
