Page 183 - eFC20410_行銷實務(下)_課本PDF
P. 183
行銷線上
10 個國際知名品牌的經典廣告標語
Slogan
ᄿѓᅺႧSloganᅂᚤᄿѓࣖूdყٝΤۜேϞɓࡈ˿ɛΙଉՍٙᄿѓᅺ
Ⴇྡ 10-6f
ۜ ପۜ ᄿѓᅺႧ
Nike ༶ਗۜ͜ Just do it.
The Ultimate Driving Machine.ቷት
BMWᘒ৵ ৷ॴӛԓ
ዚኜ
Essoࡾ॰ ͩذ Put a tiger in your tank.
M&M's ˬ̷̲дɢ Melt in your mouth, not in your hand.
Kit Kat ̷дɢಏ Have a breakdhave a Kit Kat.
APPLEᘼ؈ ౽ᅆۨ˓ዚ Think Different.
McDonald's௶ I'm lovin' it.Ңఱఃᛇ
Subway ɧط Eat fresh.
ReebokቚӉ ༶͜ቨ I am what I am.Ңఱ݊Ң
Energizerۊඎ ཥϫ It keeps going, and going, and going...
圖 10-6cყٝΤۜٙՊᄿѓᅺႧ
༟ࣘԸ๕jLIFE ᕏႦ͏ 106 ϋ 4 ˜ 19 ˚
Chapter 10 行銷企劃書撰寫 175