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行銷線上

                                             10 個國際知名品牌的經典廣告標語

                                                            Slogan




                            ᄿѓᅺႧ€Sloganᅂᚤᄿѓࣖूd਷ყٝΤۜ೐ேϞɓࡈ˿ɛΙ൥ଉՍٙᄿѓᅺ
                       Ⴇ€ྡ 10-6f


                                 ۜ೐                  ପۜ                            ᄿѓᅺႧ
                        Nike                      ༶ਗۜ͜         ˜Just do it.™

                                                               ˜The Ultimate Driving Machine.™€୞฽ቷት
                        BMW€ᘒ৵                   ৷ॴӛԓ
                                                               ዚኜ

                        Esso€ࡾ॰                     ͩذ        ˜Put a tiger in your tank.™

                        M&M's                    ˬ̷̲дɢ         ˜Melt in your mouth, not in your hand.™

                        Kit Kat                   ̷дɢಏ         ˜Have a breakdhave a Kit Kat.™
                        APPLE€ᘼ؈                ౽ᅆۨ˓ዚ         ˜Think Different.™

                        McDonald's€௥຅௶              ஺࠮        ˜I'm lovin' it.™€Ңఱఃᛇ

                        Subway                      ɧ׼ط        ˜Eat fresh.™

                        Reebok€ቚӉ                  ༶͜ቨ        ˜I am what I am.™€Ңఱ݊Ң

                        Energizer€ۊඎ                ཥϫ        ˜It keeps going, and going, and going...™




























                                                圖 10-6c਷ყٝΤۜ೐ٙ຾ՊᄿѓᅺႧ
                                                                              ༟ࣘԸ๕jLIFE ᕏႦ€͏ 106 ϋ 4 ˜ 19 ˚‘



                                                                                       Chapter 10 行銷企劃書撰寫           175
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